Worked closely with creative teams to help shape creative ideas and ensure strategic alignment.

I developed the central insight and strategy for the entire campaign, based on the truth that food is a love language. One of the deepest acts of love is sharing food with the people you care about most. This concept transcends the physical and reaches deeper emotional levels.

I identified influencers and athletes with strong equity in the health and wellness space, ensuring cultural relevance and diversity to reach a wide range of audiences. Specifically, I selected food influencers for the cookbook launch, athletes for organic social activations, and families for daily social content.