About me
I’m the person you need on your team to boost your brand’s cultural fluency.
As a cultural strategist and consumer insights expert, I help brands enhance their cultural fluency and connect authentically with their audiences. My approach combines in-depth consumer research and cultural analysis, allowing me to unravel complex insights that drive strategic solutions. I focus on the ‘why’ behind consumer behavior, enabling brands to predict and respond to their ever-evolving needs.
With a proven track record of success, I’ve laid the groundwork for impactful campaigns for major brands such as Beats, Hoka, Expedia and Jollibee. By translating data into fresh perspectives, I empower organizations to build stronger connections and resonate more deeply with their consumers. If you're looking to elevate your brand's cultural intelligence, I’m the partner you need on your team.
What’s in my wheelhouse:
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Creating clarity from chaos by shaping cohesive strategies that define the why, how, and what of a brand, both internally and externally.
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influencer and brand partner marketing
Foundational and campaign level social strategy
Content planning
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Trend reporting and forecasting
Cultural strategy development and execution (i.e. how can we make our brand culturally relevant)
Cultural opportunity identification
Let’s bring your brand’s story to life.
Open to freelance, full time and contract work.