I’m the person you need on your team to boost your brand’s cultural fluency.

As a cultural strategist and consumer insights expert, I help brands enhance their cultural fluency and connect with their audiences in the most compelling ways.

My approach combines in-depth consumer research and cultural analysis, allowing me to unravel complex insights that drive strategic solutions. I focus on the ‘why’ behind consumer behavior, enabling brands to predict and respond to consumers’ ever-evolving needs.

With a proven track record of success, I’ve laid the groundwork for impactful campaigns for major brands such as Beats, Hoka, Expedia, Kia and Jollibee. By translating data into fresh perspectives, I empower organizations to build stronger connections and resonate deeply with their consumers.

If you're looking to elevate your brand's cultural intelligence, I’m the partner you need on your team.

What’s in my wheelhouse?

  • Creating clarity from chaos by shaping cohesive strategies that define the why, how, and what of a brand, both internally and externally.

  • Trend reporting and forecasting. Cultural strategy development and execution (i.e. how can we make our brand culturally relevant). Cultural opportunity identification

    Topics covered:

    • influencer and brand partner marketing

    • Foundational and campaign level social strategy

    • Content planning

Beats x Olive & June
Close-up of a young woman with braided hair wearing pink Beats earbuds, pink eye makeup, and earrings, inside an industrial space with a door and a chair in the background.
Tourists sitting and standing in an ornate, richly decorated hotel lobby with gilded moldings and a chandelier, some of them with luggage.
Beats Fit Pro
Reese's Puffs cereal boxes, one in black and white and one in color, displayed alongside a shiny silver purse with Reese's Puffs logo.
Collage of social media performance for Jollibee mascot, all with comments and engagement metrics.
Promo for ADWEEK article titled "We're Waiting for the Diversity of Executive Leadership Teams to Reflect the Future" featuring Asa and colleagues.
Screenshot of an article headline from Delish, stating: "Fans Are Absolutely Feral For The Jollibee x KATSEYE Korean BBQ Collab: 'HOLY GOATED'" with a subheading that says: "Queue up 'Gnarly' and bring lots of napkins."

Let’s bring your brand’s story to life.

Open to freelance, full time and contract work.