Analyzed how diverse Gen-z demographic segments correlate beauty and luxury, tracked beauty product releases, and studied packaging trends in key markets (US, East Asia, Europe).

Developed creative & go-to-market strategy based on the insight that versatility is luxury and it’s something our consumers tap into to create their own meaningful experiences. This strategy aimed to tap into different beauty subcultures and recruit new buyers.

Ideated product names based on research & influenced packaging decisions.

Worked with Beats and business administration teams to identify influencers and hero talent.