Cultural Strategy | Market Research | Internal IP
Glimpse
Market research fails to fully capture the entirety of our audiences as humans, leading to reports that are data rich and insight poor.
As strategists on a mission to solve this problem for our existing projects, we created a far more intentional & longstanding solution for creating cultural relevance. We called it Glimpse - our cultural insights engine that offers a real world Glimpse into any and all consumer segments. We’ve designed Glimpse to disrupt traditional research methods to put community and our consumers at the center of our thinking - especially those who are overlooked and unaccounted for. Unlike other strategic offerings that depend on the clients to activate, we can utilize Glimpse for our own findings and thought-leadership as an agency.
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In 2021, the original ask was to create a “buzzworthy” practice that could help our agency better understand Gen-Z consumers. Since then, we have delved deeper into problems within market research. Through nearly 2 years of ideations & brainstorms sessions refining the structure, offerings, integration, and research methodology, Glimpse has become what it is today.
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Conducted extensive competitive research to find what kinds of insights were missing in our industry. From there, my partner & I developed a research methodology that allowed us to understand consumers on a more intimate level and a glimpse into who they are at their core.
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Spearheading recruitment strategy - We intentionally work to get well rounded insights from consumers all over the country with a focus on non-coastal communities.